Why NRR is the Key to Growth, Valuation, and Sustainability
This comprehensive study examines the critical role of Net Revenue Retention (NRR) in the success of SaaS companies. Our analysis of 47 public SaaS companies over six quarters (Q4 2022 to Q1 2024) reveals key findings:
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Increasing NRR Can More Than Double Your Growth Rate
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Higher NRR Can Triple Your Company's Valuation Multiple
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NRR 5x More Stable Than Growth Rates During Economic Headwinds